Toronto’s Mustafa has been crowned the winner of the 2022 Prism Prize for his tunes online video “Ali.”
The self-directed video was selected by a panel of about 130 esteemed market professionals in Canadian audio and visual arts. Mustafa took house the $20,000 Grand Prize for Canadian music online video of the yr, surpassing 9 other video clips from artists like Haviah Mighty, BADBADNOTGOOD, and far more.
The video clip tackles the challenge of gun violence via the lens of a neighborhood struck by grief. Mustafa shines a light on the heavy stress of mourning and healing after decline, as he honours the everyday living of Ali Rizeig, a cherished good friend, son, and brother from Regent Park who was killed in 2017.
“In our tenth year of the Prism Prize, it is clearer than at any time that Canadian creatives are continuing to choose the art of music films to new heights, offering persuasive and psychological visuals for audiences just about everywhere,” said Louis Calabro, VP of programming and awards at the Academy of Canadian Cinema & Tv and founder of Prism Prize. “Mustafa’s ‘All’ is no exception—the video clip is the ideal accompaniment to the deeply relocating track, a gorgeous tribute to Mustafa’s dear late close friend, Ali Rizeig.”
The stay screening and awards presentation also offered the 2022 Particular Award recipients. Mustafa was picked for the Willie Dunn Award and been given a $2,500 honorarium. When questioned to decide on an emerging Canadian inventive to spotlight and be the beneficiary of the $2,500 he picked fellow Toronto-based rapper Puffy L’z.
Alongside Mustafa ended up a selection of Canadian creatives recognized for their operate, together with Chiiild, a Montreal-dependent soul and jazz band, who gained the Hi-Fidelity Award for ground breaking recording artists in audio films. Toronto-dependent director Iris Kim was given the Lipsett Award, which celebrates a exclusive solution to songs video clip artwork. Direct and electronic artist Sammy Rawa gained the Unique Achievement Award.
Although “Ali” won the $20,000 prize, teams in the Best 10 shortlist obtained $1,000 courtesy of Patron partner Slaight New music. All Prism Prize Award recipients, which includes the Grand Prize, Audience Award, and all Unique Award winners will obtain $2,500 in grants for rental gear courtesy of associates at William F. White Global Inc.
To check out the music videos from this year’s nominees and winners pay a visit to the official Prism Prize web page.