Innovation Arts acquires two key Island festivals

Innovation Arts and Amusement, the company that provides countless numbers of concertgoers to the Island during the summer season for Beach Highway Weekend, is obtaining the Martha’s Vineyard Oyster Fest and the Martha’s Winery Meals and Wine Festival.

The news came as Innovation CEO Adam Epstein created a range of big bulletins through a “business immediately after hours” celebration for the Martha’s Vineyard Chamber of Commerce at the Cardboard Box Wednesday evening. “It means a good deal to be in front of you all. It’s psychological and hard to explain,” Epstein began. In 2019, Epstein reported, his business did $40 million in annual profits. That fell to $3 million the next calendar year, as COVID shut down most dwell gatherings in Massachusetts and across the region. “That presents you an graphic of the impression of the pandemic on dwell occasions it’s no much more clear than appropriate there. We struggled, we designed it as a result of, I held my workers on, it was vital to continue to keep us together, we are continue to standing,” Epstein reported.

Despite the pandemic, Epstein noted some milestone successes of Innovation on the Winery, like solidifying a successful summertime live performance series, bringing worldwide touring artists to the Winery to accomplish, and bolstering nearby industry in all varieties. 

“We invested domestically and partnered with a different regional business to rebuild the reside new music venue correct across the road at the Loft,” he explained. “We have made a profitable 3-day Beach front Street Weekend songs competition, which is bringing thousands of men and women from all distinctive states and six nations to this Island in August.”

Epstein expressed his delight in lastly becoming ready to broaden the musical choices into the shoulder time and further than, to elevate the Island even when the summer months crowds are not around. With this, he declared that Innovation will receive Oyster Fest and the Foodstuff and Wine Competition. The Foods and Wine Festival will be moved from the slide to a time in Could 2023, and Innovation will be looking to collaborate with Island industries to provide travel packages and tickets to festival events, all in just the very same place of sale. 

Extra than $1.5 million in lodge rooms have been reserved for Seaside Highway Weekend alone, and Epstein mentioned he appears ahead to generating the very same kind of excitement with the other events that he will now be organizing. 

A different major announcement Epstein built was a new ongoing music occasion, known as the Vineyard Campout. The event involves weekend-lengthy concert gatherings with the similar band undertaking various evenings at the Loft, and the viewers will be staying at the Martha’s Vineyard Campground for the duration of each string of performances. The Winery Campout will just take put just about every weekend in September, and Epstein anticipates eventually changing the party into a lodge-promotion celebration in October and November. 

Also, Epstein noted that the Martha’s Vineyard Concert Sequence is again, and will be hosting at minimum 30 various concert events at the Loft, the Previous Whaling Church, and the Undertaking Arts Centre, with noteworthy names like David Bromberg, Don McLean, Graham Nash, Tom Rush, and additional.

As far as this year’s Beach front Highway Weekend goes, the festival is virtually marketed out, with a lot more than 10,000 three-day passes currently bought. “Enthusiasm is in all places. My staff members and close friends remind me day-to-day how thrilled we are to exhibit off the Island we enjoy,” Epstein reported. 

To day, Innovation has only been offering a few-day passes, but beginning in May, they will be selling a confined variety of one particular-working day passes exclusively to folks on the Winery. 

“Islanders get initially entry to them, so for two times in May well, day passes will only be out there in-particular person on the Island,” Epstein discussed. Day passes offered for the duration of all those two times will be appreciably discounted from the first on the net rate. 

Epstein’s ultimate announcement was that the exhibiting of “Jaws” accompanied by the Cape Cod Symphony Orchestra that kicked off the 2019 competition will return this calendar year, but this time it will be totally free to the public. He questioned enterprise homeowners in the room to assist assure the “Jaws” celebration remains absolutely free in the coming several years by offsetting the close to $75,000 charge. Any donations will be created tax-deductible to the Buddies of the MV Live performance Series. 


“Jaws In Concert” will be held on Thursday, August 25. Seashore Highway Weekend usually takes put from Aug. 26 to 28, with the Avett Brothers headlining the Friday present, Beck headlining the Saturday clearly show, and Wilco headlining Sunday. 

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