ICP & MTA Arts & Design : Paul Pfeiffer : Continue to Lifetime

Stella McDaniel

The Intercontinental Centre of Pictures (ICP) companions with MTA Arts & Design to present web site-distinct artwork by artist Paul Pfeiffer in the cultural corridor of Grand Central Madison, a new 700,000-sq.-foot Prolonged Island Rail Street terminal underneath Grand Central together Madison Avenue among 43rd and 48th Streets in Manhattan. Pfeiffer’s operate, Continue to Existence, pays homage to the legendary New York Metropolis avenue performer “Da Gold Man” with significant-scale photographs set up in double-sided light containers. It will be the initial in a collection of internet site-particular modern day images exhibitions by ICP to be featured in the south concourse of the new Grand Central Madison terminal. Nonetheless Everyday living is curated by ICP’s Executive Director David E. Very little with Izzy Dow.

“Arts & Design is happy to be collaborating with ICP as we increase our pictures plan in the new Grand Central Madison,” reported Sandra Bloodworth, Director, MTA Arts & Design and style. “In this inaugural exhibition, the general performance of the iconic Da Gold Male is brought to life by Pfeiffer’s perceptive lens. We are extremely thrilled to share this physique of do the job in the new large-scale lightboxes, ways from lasting works by Kiki Smith and Yayoi Kusama, which jointly form a abundant cultural corridor for the new Prolonged Island Rail Road terminal.”

“ICP is thrilled to associate with MTA Arts & Structure to current present-day artwork and pictures for this new, state of the art transit center in Midtown Manhattan. Pictures is a democratic artwork kind discovered just about everywhere, so this partnership with MTA’s artwork crew is an great way to provide artwork to day by day commuters. For almost 50 a long time, ICP has introduced socially engaged pictures as an essential portion of our shared cultural expertise. Paul Pfeiffer’s set up proceeds this conversation with this new public artwork project that explores the electricity of pictures to change our consciousness of the everyday entire world,” mentioned David E. Minor, govt director of ICP.

Pfeiffer’s Even now Lifestyle celebrates Da Gold Male, who has appeared as a dwelling statue on the sidewalks of Times Sq. for more than 17 decades, covered in gold and standing motionless on a widespread milk crate. Da Gold Man fascinates and enthralls passersby with his uncanny, statue-like existence. When astonished audiences drop income in his idea box, he moves as a sign of appreciation.

However Daily life attributes 10 substantial-scale photos of Da Gold Person, measuring approximately 75 inches tall and 100 inches broad, printed on backlit movie and shown in five custom made-created, double-sided gentle packing containers. The pictures on view remove Da Gold Person from his normal place on the corner of Broadway and 43rd Street and put in him in just the infinite white place of a seamless backdrop usually utilized to photograph higher-close luxury goods. The pics resulting from this unlikely combination blur the line involving studio portraiture and products photography.

“Presenting Even now Lifestyle in the new transit terminal is an possibility to consider the two the language of marketing that saturates Midtown Manhattan and the everyday rhythms of men and women going by way of the city’s community transit hubs: some as commuters who will see the artwork frequently above time and some guests who will walk by only at the time,” mentioned artist Paul Pfeiffer. “Either way, the images are created to be viewed in passing and in a distracted state, in the periphery of people’s awareness. This is similar to how men and women occur across Da Gold Male as a living statue when he’s operating in his indigenous surroundings of Situations Sq.. Producing this series of pictures was a distinctive option that came with each other with the assist of ICP, the MTA, and also the collaboration of Da Gold Guy who agreed to grow to be a section of this venture, trusting me to take a look at the marriage of photography and functionality with all of the texture and history that Da Gold Guy now embodies.”


About Paul Pfeiffer

Born in Honolulu in 1966, Paul Pfeiffer grew up in between Hawaii and the Philippines before transferring to New York in 1990 to show up at Hunter Higher education and the Whitney Impartial Review Program. Pfeiffer is recognised for his extremely refined use of electronic technologies and new media, and has created celebrated works of movie, photography, set up, and sculpture given that the late 1990s. Utilizing electronic erasure, magnification, and repetition, Pfeiffer samples and retouches photos or video footage from sporting occasions, live shows, recreation reveals, and Hollywood movies to increase their psychological effects. By drawing awareness to particular elements of visual tradition and concealing other folks, he underlines the magnificent character of modern day media and its intake.



Grand Central Madison

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